Revolutionizing Retail: Osher-Ad’s Leap Forward with SuperSmart Technology

This article explores the profound impact of SuperSmart' solution on Osher-Ad, a prominent Israeli retailer, showcasing the revolutionary changes and benefits it has brought to the forefront.

In the ever-evolving landscape of retail, staying ahead involves constant adaptation to evolving consumer expectations and streamlining operational processes. Osher-Ad, a leading name in Israel’s retail sector, has taken a bold step into the future with the integration of SuperSmart technology. This initiative has not only transformed their operations but also redefined the shopping experience, setting a new benchmark in the industry. This article explores the profound impact of SuperSmart on Osher-Ad’s business model, showcasing the revolutionary changes and benefits it has brought to the forefront.

Transformative Transaction Dynamics: 70% of Transactions via SuperSmart

A testament to its success, Osher-Ad has witnessed a staggering 70% of its transactions transitioning to the SuperSmart platform. This significant migration underlines the growing consumer confidence in this seamless and efficient shopping method, demonstrating a paradigm shift in retail transactions.

Expedited Shopping Experience: Reduced Average Trip Time

Previously, a typical shopping trip at Osher-Ad averaged around 90 minutes. Post-SuperSmart integration, this duration has been drastically reduced to a mere 40 minutes. This enhancement aligns perfectly with today’s fast-paced lifestyle, allowing customers to shop quickly without compromising on their needs.

Queue-less Checkout: A Leap in Customer Convenience

The introduction of SuperSmart has effectively eliminated the long-standing issue of queues at checkout points. This advancement has significantly reduced wait times, enhancing customer satisfaction and streamlining the payment process.

Enhancing Revenue through Strategic Innovation: The Impact on Basket Value

SuperSmart’s tailored recommendations and efficient checkout processes have notably enhanced shopping experiences, leading to a substantial rise in average basket values. This double-digit improvement signifies a greater customer engagement and willingness to purchase more, directly contributing to increased revenue for retailers such as Osher-Ad.

Near-Elimination of Cart Abandonment

With the advent of SuperSmart, cart abandonment rates have plummeted from 10% to less than 1%. The platform’s intuitive and error-free interface reduces shopping frustrations, thereby retaining more sales.

Operational Efficiency: Halving Cashier Requirements

The implementation of SuperSmart has allowed Osher-Ad to optimize its workforce, notably reducing cashier numbers by 50%. This efficiency not only cuts costs but also reallocates human resources to more value-adding activities.

Enhanced Loss Prevention: Significant Reduction in Loss and Shrinkage

Loss and shrinkage have seen a drastic decrease with SuperSmart’s robust security and validation features. This improvement not only safeguards assets but also fosters a more secure shopping environment.

Unprecedented Customer Satisfaction Levels

At the core of Osher-Ad’s transformation is an astounding rise in customer satisfaction, now rated at an impressive 4.8 out of 5. This score is a direct reflection of the convenience, speed, and personalization that SuperSmart offers.

Exceptional Customer Retention: 87% Retention Rate

Osher-Ad’s customer loyalty has significantly strengthened, with an 87% retention rate. This loyalty is largely attributed to the frictionless and enjoyable shopping experience provided by SuperSmart.


Osher-Ad’s integration of SuperSmart technology is a landmark in retail innovation, setting new standards in operational efficiency and customer satisfaction. With 70% of transactions now powered by SuperSmart, alongside notable improvements in shopping speed, basket values, and customer loyalty, Osher-Ad stands as a pioneering figure in the retail sector. The transformative effects of SuperSmart extend beyond mere operational enhancements; they also redefine the shopping experience, making it smoother and more enjoyable. Osher-Ad is a prime example of how cutting-edge technology can revolutionize the retail landscape, delivering unparalleled customer satisfaction and setting a new benchmark for the industry.

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