The Saleh Duo’s Pioneering Spirit
The journey began with a small store in Kafr Kanna in the lower Galilee. Belal Saleh (40%) and Mohammad Saleh (40%), the company’s controlling shareholders, represent the second generation of a family deeply rooted in the food business since 1983.
Strategic Planning for Nationwide Presence
In the late 2000s, foreseeing social and consumption trend changes in the Arab sector, Kingstore developed a strategic plan. The vision: to establish a nationwide food marketing chain, the first of its kind, tailored to the specific needs of the Arab population. Guided by CEO Mr. Majdi Ketany since mid-2013, the modernization process led to increased buying power and transformed consumption habits.
Adapting to the Arab Sector’s Needs
Kingstore’s success lies in its ability to adapt to the Arab sector’s unique requirements. From operating hours aligned with Arab society’s lifestyle to offering attractive prices and extensive product variety, the chain caters to the preferences of its primary customer base. Notably, Kingstore provides commodity products, family bundles for large families, and even sells unique items like Okra and Mulukhiya.
Beyond Business: A Social-Changing Brand
Kingstore is more than a retail chain; it’s a brand committed to social change. Adopting a no-tobacco sale policy, the company contributes to reducing smoking among the Arab sector’s population.
Loyalty Program and Community Connection
With approximately 400,000 members, Kingstore’s loyalty program serves as a testament to its strong community connection. Nearly 90% of these members actively engage with the program, allowing the company to maintain a close relationship with its expanding customer base.
Creating an Inviting Buying Experience
Kingstore prioritizes an attractive buying experience. With large and spacious branches and hospitality practices, such as offering a cup of coffee when entering the store, the company aims to make shopping not just a transaction but an experience.
Embracing Digital Transformation
Recognizing the digital trends among the Arab youth, Kingstore is in the advanced stages of developing an online platform for online shopping. With an 80% internet penetration rate in this population, the move aligns with the company’s commitment to staying ahead in a rapidly evolving market. The recent rollout plan with Supersmart’s powerful shopping platform helps to position the chain as a leader in store innovation and superior customer experience.
Vision: A Model for Arab Companies
Kingstore aspires to be a role model for Arab businesses and youth. The vision includes becoming the first Arab company listed on the stock exchange. The Phoenix Insurance Company’s involvement in 2017 marked the initial step toward turning this visionary goal into reality.
In conclusion, Kingstore’s journey is not just a business story; it’s a testament to the transformative power of vision, adaptability, and community engagement. As it continues to grow and innovate, Kingstore stands as a beacon for success in the Arab sector’s food industry. We are proud to be a part of this exciting journey. Good Luck! 🌟
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